Interarch

Interarch Building Products Pvt. Ltd. is a leading turnkey pre-engineered steel construction solution provider in India. Over the past 34 years, they have executed over 6000 projects including the Indira Gandhi International Airport in New Delhi. When the company sought our services for print advertisements, we worked towards delivering clear messaging that let the magnitude of their projects speak for itself. With a focus on print advertisements for the Indigo inflight magazine, we took the ‘larger than life’ route. Interarch has always emphasized that they do not sell buildings but deliver projects. We chose to highlight this ethos with to-the-point, actionable verbal messaging. This was paired with photographs of raw projects in action to deliver an impactful message and solidify their position as market leaders.