Making Brands
Come Alive
Over the past 15+ years, we’ve developed a sure-fire way to bring brands to life. From launching digital startups to refreshing a family run business, we do it all. We take on projects that challenge us, excite us and inspire us.
There’s a common thread that flows through all our work. We are process-driven. For every project, we do a deep dive into your brand’s needs. We study the intricacies of what makes your brand different. We discover your core value with you. And, only then, do we design thoughtful solutions. Solutions that we guarantee will exceed your expectations.
So what can we do for you today?
Brand Strategy
and Brand Identity
STRATEGY: With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
IDENTITY: We develop names and logos that reflect your brand’s essence. The sum total of what your brand looks like, feels like and sounds like. Developing this identity is the heart and soul of our work. An identity that’s distinctive. An identity that evolves and sets the foundation for your brand strategy.
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Making Your Brand Story Stand Out
Making you visible, noticeable and recognisable. We create a comprehensive strategy and visual language that is unique to your brand. Our brand strategy and identity services are:
Brand Purpose
Vision
Mission
Values
Positioning
Differentiator
Core Message
Promise
Story Telling
Name
Logo
Visual Identity
How we get it done?
Creating a Brief
We begin by understanding your brand’s essence. What does your brand stand for? Who does it cater to? What makes you stand out. Depending on your budget, we’ll bring in the experts to conduct a market survey. With this, we create a brief to set a direction for your identity.
Market Research
Knowing the competition isn’t enough. We compare brand perception and presentation in a thorough competitive analysis. Depending on your timelines and budget, we tailor a market research program to identify differentiators.
Positioning
We help identify and flesh out your company’s core values, vision and mission. We define the space that makes you relevant. This is the foundation on which the visual and verbal identity will be built.
Drafting Solutions
Developing a visual identity is a multi-staged process. We explore ideas, brainstorm word-clouds & identify elements that evoke the maximum response. We iterate logos, fine-tune details, develop a clean flexible color palette, typography, and other visual elements. We create a tone of voice and illustrate them for easy comprehension.
The Brand Book
To keep your visual and verbal communication consistent over the years to come, we craft brand guidelines for you. It’s a practical guide to how your brand identity
Brand
Communication
‘Helping you do more’ vs ‘Empowering you to do more’
We help you choose the right words. Based on your core values, we help you develop a voice to communicate effectively. A voice that is clear, crisp and relevant. A tone that builds trust. With this voice, we plan content that keeps you connected to your customers.
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Unifying Your Brand Story
Communicating to build stronger relationships. We build communication that keeps you connected to your stakeholders and influences conversions. Our brand communication services:
Tone of Voice
Copy Writing
Marketing Literature
Content Flow Planning
How we get it done?
Understand / Create a Tone of Voice
Before we start writing, we understand the language and tone you use to communicate. If you haven’t defined your tone of voice, we’ll help define it for you.
Research the Target Market
Who is your audience? What do they like? What is the best way to reach out to them? We find out the answers to these questions and create comprehensive demographic profiles. This makes your communication strategy effective and engaging.
Organize Data
From the flood of data available, we extract the core messaging that needs to be conveyed. We rank data according to its relevance to ensure your message comes across clearly and stays relevant.
Draft Copy
We flesh out the pointers to create attention grabbing content with an engaging flow. As each iteration moves forward we fine-tune the details to create crisp content that elicits a response.
Production
We offer end-to-end solutions. So, we won’t just give you copy, we’ll give you copy placed within the appropriate visuals.
Brand
Application
Developing a brand identity does not stop at a logo. It’s how you introduce yourself. How you would behave in different situations. We make this introduction an engaging experience. From print media applications to website design, we create a cohesive blueprint for you. If you need digital communications, we’ll collaborate with experts for your project.
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Your Brand Story in Action
Creating touch points that drive revenue. We apply your brand identity in different ways to create a compelling brand experience. Our brand application services:
Print Design
Sales Collateral
Brochures and Catalogues
Packaging Design
Brand Campaigns
Experience Design
Brand Presence
How we get it done?
Creating a Brief
We begin by understanding the message you want to communicate. We use a combination of questionnaires, market surveys, competitive analysis and other tools to draft a brief for the project.
Copywriting
Depending on the project’s needs, we draft and edit messaging that reflects your tone of voice. If you have your own copywriter, we’ll work with them to champion your message.
Visual design
We’ll work with you to design compelling visuals. From illustrations, info graphics & custom photography, we’ll find the best way to communicate your message.
Production
We deliver perfection. On approval, we dive deep into the details to dot, every ‘I’ and cross every ‘T’. We assemble the different elements and give the project its finishing touches.