Nonya

Nonya is a Pan Asian restaurant by the Ista Hotel chain. When it came to designing a brand identity for the restaurant, we decided not to work with the typical Chinese iconography. Instead, we positioned it as a full service restaurant where the flavours are bold and the service is warm. We gave their visual identity a very structured look. With a play on bold lines and a monochromatic colour scheme, we designed a logo that paid homage to its Asian fare without being too obvious about it. We used rich materials like leather and wood for their menu and other collaterals to give the restaurant a visual identity that appealed to a premium audience.