Olé kids

How does a pre-school communicate it’s value system and ethos with parents of tiny tots? Ole Kids, a pre-school in Gurgaon came to us with this question and we rose to the challenge. We planned, we illustrated and we coloured (within the lines- just like our teachers taught us) to create a vibrant brochure and varied marketing collateral. We envisioned the brand’s communication strategy as something fun and colourful. To differentiate Ole Kids from other pre-schools, we knew we had to strike a balance between listing the services and facilities and depicting the love children would receive here. We achieved this with simple, to-the-point messaging, a bright colour scheme and illustrative graphics of iconic childhood moments.