Sc Herrajes

S.C. Herrajes is a Spanish hardware brand that was brought to India by Vittoria. They offer an extensive range of door handles and knobs in varying design styles. For the 25+ year old Spanish brand, the Indian market brought with it new opportunities. But to make the most of these opportunities they first needed to fine-tune their branding to suit Indian sensibilities. This is where we came in. While staying true to their ethos and design story we worked on their brand positioning and brand expression. We designed fresh marketing collateral and distinctive internal and external branding. We illustrated, we styled and we directed product shoots. Finally, we applied the visuals to packaging, sales kits, exhibition designs, in-shop branding and outdoor media. Wherever possible, we minimized verbal communication. After all, when you have great products why shouldn’t they speak for themselves…