Spotech

Spotech is an Indian startup focused on security systems. As an emerging name in a crowded sector, they needed a strong brand identity and commissioned us to do the same. Strength, stability, trust – these were some of the emotions we wanted the branding to evoke. With that in mind, we used bold typography with subtle detailing to create a logo. This was complemented by an illustrated symbol. We used two colours- black and red, both symbolic of power, action and strength. With a strong brand identity in place, we extended the visual language to the app icon and other collateral.