Nitya Biswas

Nitya Biswas is a New Delhi-based haute-couture brand for luxury-handcrafted handbags and fashion accessories for women. Celebrities and models around the world have carried a Nitya Biswas handbag at events like the New York Fashion Week, USA Fashion Week and Paris Fashion Week. Each piece is special- it’s hand crafted and embellished to make a bold style statement. Their brand identity had to have an equally distinctive signature. When you’re carrying a luxury handbag, the designer’s name is as important as the design. So, we put the Nitya Biswas signature in the forefront and complemented it with a whimsical feather illustration. A pink and grey colour story gave the logo a feminine touch and symbolic connection to its target audience. We also defined a strategy for brand expression across all platforms and worked on product styling for their shoots.