Systa Met India

Systa Met India is a leading manufacturer of customized engineering products in India. By prioritizing customer expectations, the brand has been able to set itself apart from the competition. As they grew, they realized being good wasn’t enough and they felt the need for a new brand identity. Like them, we practice perfection, and so, they entrusted us with this responsibility. We began by diving into their core values to define the qualities their logo needed to communicate. Based on our learnings, we created a geometric, structured symbol that combined the letters ‘S’, ‘M’ and ‘I’. The new logo reflected the company’s methodical and perfection-driven attitude. A broad base symbolized the company’s strong foundations while the ascending slope portrayed their innovative spirit. We chose a bright colour story with strong contrasts to represent the company’s commitment to excellence. With the new brand identity as the foundation we widened our vision and defined a new content strategy and brand expression to reinforce their position and messaging.