Vittoria

Vittoria is a pan-India brand recognized for design-driven architectural hardware fittings. The brand specializes in sleek cabinet and furniture handles. While their designs cater to the modern, urban Indian, they weren’t happy with their messaging. The brand is well recognized and there was no need to change the logo or colour story. So, without reinventing the wheel, we uplifted the face of the brand through smarter positioning and fresh collaterals. To begin with, we designed an exhibition stall and branding for the stall. The idea here was to showcase the sleek look and definitive style of the Vittoria handles. We refreshed their in-shop and outdoor branding with a contemporary layout that complemented their product range. Then we turned to their other advertisements and marketing collateral. We styled the product shoot and worked on the graphics to prove their tagline ‘dzine matters’.