Agua

Agua is one of India’s most premium bathroom accessories brand. From soap dishes to handrails, every product in their portfolio embodies conceptual design thinking and minute attention to detail. The brand caters to the niche upper crust of Indian society who seek luxury in their everyday experiences. So, when they approached us to develop their brand identity and strategy, we set out to build a brand image that was aspirational and reflective of their thought process. Water- the element most crucial to our Circle of Life became the starting point for our brand strategy. We transformed the shape of a droplet and a circle to develop their logo and brand name typography. The colour palette was defined with shades of blue and black- the colour of pure water and the hue most symbolic of rich living. With the brand identity in place, we went on to work on their brand strategy, content strategy, product styling and the art direction for their shoots.