Dex Group

DEX Group is one of the most prominent travel groups in India. Established in 1965, they have an array of businesses with diverse interests ranging from airline representation, to restaurant & hospitality. The brand has a strong presence in the Indian market but when it came to growth in the global business arena, they felt the need for a new logo. We designed a logo keeping their 2 key business interests in mind. The logo is a combined pictogram of an airplane symbolizing aviation and a folded napkin illustrating the hospitality sector. It appeals to the modern mindset while maintaining the appeal of being an experienced, well-established brand. With a complementary colour palette of saturated colours we charged the brand’s visual identity with the dynamic energy they are known for.